Two sides of the market. One commercial partner.

We help manufacturers and distributors enter new markets while helping retailers discover the right products, brands and manufacturing partners.

For manufacturers For retailers
BY KENAN working session around a conference table

Which are you?

Tell us where you fit, we'll take you straight there.

01 โ€” Supply side

I'm a Manufacturer, Brand or Distributor

I want to enter new markets and reach retail buyers.

See manufacturer services 02 โ€” Retail side

I'm a Retailer or Buying Group

I want to source products, brands and manufacturing partners.

See retailer services

For manufacturers & distributors

Your products.
New markets.
Real growth.

We work with manufacturers, brands and distributors to identify commercial opportunities, enter new territories, connect with relevant buyers and build sustainable retail distribution.

Business meeting where a product sample is presented to a buyer

01

Market Intelligence

Researching markets, retail categories, buyer expectations and commercial opportunities.

02

Market Entry

Developing practical market-entry strategies adapted to each territory.

03

Retail Connections

Identifying and approaching relevant distributors, retail chains and purchasing teams.

04

Commercial Execution

Supporting negotiations, product readiness, launch coordination and ongoing commercial development.

For retailers & buying groups

The right products.
The right partners.
For your shelves.

We help retail chains and buying groups discover relevant products, identify suitable manufacturers and brands, and develop commercial relationships aligned with their category and sourcing requirements.

Modern supermarket aisle with well-presented fresh produce and packaged goods (illustrative image)

Illustrative image

01

Product Sourcing

Finding products that match retail category needs and commercial objectives.

02

Factory Matching

Identifying manufacturing partners aligned with product, quality and commercial requirements.

03

Brands & Private Label

Exploring branded and private-label sourcing opportunities.

04

Supplier Coordination

Supporting communication and commercial coordination between buyers and suppliers.

The BY KENAN commercial bridge

Manufacturers
Brands
Distributors
By KENANCommercial bridge
Retail chains
Buyers
Buying groups

Connecting supply with demand.Turning opportunities into business.

A clear path from opportunity to retail entry.

Seven stages that take a product from first assessment to a lasting place on the shelf.

  1. Opportunity Analysis

    Assess the product, the category and where the commercial opportunity is strongest.

  2. Market Mapping

    Map the retailers, distributors and competitors that shape the target market.

  3. Partner Identification

    Shortlist the partners and buyers that fit the product and the market.

  4. Commercial Introduction

    Open the conversation with the right people, prepared and positioned.

  5. Negotiation

    Work through terms, pricing and requirements toward an agreement.

  6. Retail Entry

    Coordinate listing, launch and in-store readiness.

  7. Ongoing Development

    Grow the account, extend the range and open the next market.

Let's build your next commercial opportunity.

Whether you're entering a new market or looking for the right products, let's start the conversation.

I'm a manufacturer / distributor I'm a retailer / buyer